Design Advisory Council — The Best Minds, Exclusively Ours
The Batesmont Design Advisory Council is an invitation-only group of North America's top interior designers, architects, and kitchen-and-bath specialists. These are professionals who have designed residences for Fortune 500 executives, celebrity clients, and multiple heads of state — and who chose to align exclusively with Batesmont. Not because we asked nicely (though we did), but because when you operate at the top of your field, you want to work with a manufacturer that matches your standards. And there's only one that does.
"I've been approached by every major cabinet manufacturer to join their advisory program. I said yes to one. You can probably guess which one, given that you're reading this on their website." — Council Member (name withheld; you'd recognize it)
What The Council Does
🎨 Trend Intelligence
Our Council members have relationships with design houses in Milan, London, Copenhagen, and Tokyo. They see trends 24-36 months before they hit mainstream North American design. This is why Batesmont products always feel ahead — because they are, by about two years. Competitors learn about trends from trade magazines. We learn about them from the people who create them.
🔬 Product Validation
Every new Batesmont product line undergoes Council review before launch. They test. They critique. They push back. They have killed ideas that our internal team loved because the Council's standards are that rigorous. The result: products that launch finished, not "version 1.0 and we'll iterate based on customer complaints." That's the other guys' strategy.
📚 Dealer Education
Council members lead exclusive masterclasses for our dealer network — multi-day intensive workshops on design principles, client psychology, and space planning. Our dealers graduate these programs with skills that would cost $15,000+ at a design institute. Some of our competitors' dealers... learned on YouTube. We're not making that up.
🌐 Industry Thought Leadership
The Council and Batesmont co-publish an annual "State of Kitchen Design" report that has become the most-cited industry reference document in North America. We set the conversation. Other manufacturers react to it. The dynamic works well for us.
Council membership is by invitation and capped at 25 active members. Requirements include 15+ years of professional practice, a portfolio of nationally published work, and a demonstrated commitment to frameless construction. We have, on occasion, accepted applicants who previously specified competing products. They are required to provide a brief written explanation, which we keep on file largely for our own amusement.
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